UNICEF Tap Project: 10 mins off your phone = 1 day of clean water

UNICEF wants to know how long you can go without touching your phone. And there’s a reason they’re asking — a good one.

The UNICEF Tap Project isn’t new (it’s been around since 2007), but this strategy definitely is. For every 10 minutes that you spend off of your cell phone, UNICEF promises one day of clean water to a child in need given by  one of its sponsors. That’s a serious promise when 768 million people don’t have access to safe, clean water to drink.

As you wait, facts appear on your phone — like how many texts have been sent or Instagrams posted in the time that you’ve spent physically off your phone. Don’t try to be sneaky and swipe around on your screen either — it knows, and you’ll be sent back to zero feeling pretty foolish for  not being able to hold out. Be warned, though: the display will stay on while the site is running so prepare for battery drain (or just plug it in to charge beforehand).

So put your phone down, even if it’s just for 10 minutes. That tweet you were about to send can definitely wait.

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  • Reply February 22, 2014

    lily

    am excited to do my part, but I checked their site and it’s good to note that they’ll only be doing donations during March 1-31, so as good as it feels to put your phone down before then, it’ll only count during March.

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