Unlike Facebook and Twitter, allows users to create artistically stunning images that are able to be shared with other social media networks. Using Instagram lets you vividly showcase virtually anything without necessarily advertising it. Catching the eyes of viewers first is a great way to stream to other social media networks that go further in depth with either your personal brand or marketing for your business.
Choose the Right Content and Showcase it
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When the time comes to create your account, try to follow a defined theme. Think about your business for a moment. What aspects of your business do you want to share with viewers? Consider enabling your viewers to do some mobile window-shopping. Show off your products by providing multiple images that allow followers to see detail with the option to zoom in or out. Engaging your followers is a key component to having a successful Instagram account. Do you have a particular product you want to showcase? Engage viewers by making it fun.
For instance, try zooming in on a product and giving followers a chance to guess what it may be. Interaction between you and your followers keeps them interested in what you have to share. Try using sneak previews to grab the curiosity of viewers. If you offer a service, such as cosmetics, landscaping, or decorating, use before and after images to show your followers the impact of the work you do. In addition, create demand for your business or product by helping consumers imagine new or creative uses for what you have to offer them.
Promote Your Niche
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Using trends is a creative way to promote or market your brand or business. With Instagram, you can use creative trending hashtags to join in a bigger social media community. This can result in additional followers and increased revenue for your business. Be sure to optimize your profile as well. Having a complete profile helps consumers know who you are, what you stand for, and what you have to offer them. Use videos to share about your business or brand with your followers; this helps to keep viewers engaged in your Instagram activity. Capitalize on your social media marketing by promoting your business or brand on additional media sites like Facebook or Twitter.
Stay connected with your account to know how your brand or business is doing. Analytic tools such as Curalate and BlitzMetrics provide detailed insights that can be used to continue marketing your business. Instagram has the potential to be one of the greatest business marketing tools on the web, and using these tips will help you get started marketing your business or brand. So, are you ready to take your Instagram use to the next level? Let us know in the comments section below!
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