Miley Cyrus: The New Face of Marc Jacobs

I’m not going to lie, I am by no means a big Miley Cyrus fan.  I have yet to listen to her latest album, Bangerz, in its entirety.  Although I’ve seen snippets from her most recent eyebrow-raising music videos and have read about whatever controversial thing she’s done lately, that’s as far as my knowledge of Miley goes.

Normally Miley’s not on my agenda, and I’m okay with that.  When she goes on to collaborate with Marc Jacobs for his Spring/Summer 2014 ad campaign, however, you’ve got my attention.

via Miley Cyrus's Instagram

via

While Miley naysayers may be quick to say that she’s completely wrong for the ad or that it’s just Miley being Miley, the truth is that it’s not half bad.  In fact, I’m really impressed with it.

Miley stars in the campaign alongside models Natalie Westling and Esmerelda Seay Reynolds on an abandoned beach.  As reported by Women’s Wear Daily (WWD), Marc Jacobs said the following about the inspiration behind the shoot:  “We wanted this beach with girls kind of sulky and broody, and we thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark.”

via Marc Jacobs SS14 Ad Campaign

via Women’s Wear Daily

Jacobs’ decision to use Miley for his SS14 campaign doesn’t come as a complete surprise as she has been friends with Jacobs and his business partner Robert Duffy for a while now.  Not only does Miley cite Jacobs for introducing her to fashion when she was 16, but she also wore a punk-inspired Marc Jacobs dress to the Met Ball last year.

The atmosphere and mood of the ad speaks for itself.  A lonely beach combined with a somber undertone – it’s all very angsty and allows us to see Miley in a different light. The more I look at it, the more I like it and the more I think that Miley fits in. She’s not trying too hard, it’s not a ploy for attention, it’s just high-fashion.

Obviously, Miley can do whatever she wants…and she pretty much does already.  If she wants to be taken seriously, however, and be viewed as more grown-up and edgy (while maintaining her dignity), then I think this ad is a step in the right direction.

Having seen the new ad now, what are your thoughts?  Yay or nay?

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Marc Jacobsmiley cyrusspring 2014
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