Fall is still a month away, but yesterday, J.Crew gave its fans a surprise when it debuted its women’s . J.Crew is known for being an innovator in the fashion industry, and the brand is now the first to reveal its lookbook to fans via Pinterest.
Several major fashion brands have used social media as a way to give their fans an intimate connect with their clothing lines. Oscar de La Renta premiered its fall campaign via Instagram last month. Now everyday consumers can view the runways live at Fashion Week in the comforts of their home via online streaming. This was certainly a smart move by J.Crew, since more than 80% of users on Pinterest are women.
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J.Crew fashionistas can pre-order any looks available in the lookbook by contacting one of their personal stylists. Check it out, Lemon readers, and cozy up to J.Crew’s newest pieces for Fall!
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