#PaintItBlack: Spotify’s New Look and Services

Spotify has been killing it in the news recently. Last week the music streaming service launched a brand new look and theme for their application.

Not only has Spotify upgraded to a sleek all-black-everything design, but they’ve also included some new features.  Now you can save songs and albums to your collection just as you would in iTunes rather than having to make a separate playlist for everything.

Spotify is also working to improve their Browse feature so content is more relevant to each individual users tastes and interests. These features have started rolling out to desktops today and will soon be available on tablet and mobile versions of the app.

Also, last week Spotify announced a discounted version of Spotify Premium for college students. Spotify’s premium version at standard price is $9.99 a month but with the new 50% discount for college students it is only $5.00 a month and allows for ad-free listening on desktops, tablets, and mobile devices.

According to the Los Angeles Times, “College students are a key demographic for Spotify, as young consumers increasingly go online and use smartphones for music.  Meanwhile, formidable competitors continue to emerge in the digital music industry.”

There is so much competition out there, especially from Rdio, Beats Music, and Pandora Radio.  Spotify, however, stands out in the crowd because they stick by their mission of providing people with the music they want in a legal and accessible way.  Spotify, by providing a discounted rate, recognizes that students don’t necessarily have much disposable income (student loans and all, am I right?!). It’s nice to see that they’ve taken this all into consideration to make Spotify Premium more accessible to an important demographic and increase their potential for a rise in premium subscribers.


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