The Odyssey: Heineken proves that every man is legendary (Sponsored Video)

As we all know from the Super Bowl, a good commercial is something that not only promotes a brand’s product, but also their creativity. From talking babies to cute puppies, brands are getting more and more innovative with their marketing campaigns in hopes that they might be the lucky ones that go viral.

Today, Heineken launched their latest campaign, “The Odyssey.” The campaign celebrates men and how just about any guy can be legendary. I think we can all get behind that – as long as women can be legendary, too! What we love about this campaign is that they used all non actors in an open casting call based on their skill set, not their acting experience. From diving to conga dancing, let’s just say that these guys are legends in one thing or another.

Sandrine Huijgen, Global Communications Director Heineken, commented,

“Our Legends campaign is an entertaining homage to our drinkers and their legendary behaviours. We are convinced that many of our drinkers out there have at least one legendary talent. They just need a chance to show it to the world. This is why we decided to offer our next film, The Odyssey, as an opportunity for 20 young men to show us what they’ve got. And they are all legendary.”

So do yourself a favor and check out the short film , and for those who are of age, enjoy it with a Heineken while you’re at it. Cheers! Or, as they say in Dutch, proost!


This article was sponsored by Heineken. 

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