Cozy lounge wear and lingerie retailer Aerie recently launched its spring campaign #AerieReal and took a stance against unrealistic body images.
Why? Because Aerie says, “the real you is sexy.”
{Image via }
{Image via }
In the campaign, models showcase freckles, beauty marks, tattoos and unbrushed abs. Search through Aerie’s Bra Guide to see the untouched women modeling ‘Lightly Lined,’ Pushup,’ ‘Strapless & Multi-way’ and ‘Layering Bras.’
Out of curiosity, I filtered through Aerie’s Bra Guide. Despite the bust, all of the models had different shapes. The sizes range from 32AA to 40DD and Aerie tries its best to give numerous options to each cup size. The only size lacking is the 40DD with only two ‘Lightly-Lined’ options depicted in the bra guide.
Hopefully, Aerie will continue its stance against unrealistic body images. One day maybe #AerieReal will no longer be a new seasonal campaign but extend into a common occurrence against the far-fetched perfectionism.
What was your reaction to the #AerieReal campaign?
Lyn Woodward
