Nothing works better in attracting a crowd of up-and-coming 20-something women than a $15 off coupon. Well, except the promise of free champagne, of course.
This Tuesday night, BaubleBar SoHo, a Greene Street pop-up for the online jewelry store BaubleBar, played to its younger audience. Its doors opened at 6:30 p.m. for an NYC intern mixer fit with networking, free Luna Bars, Blueprint Juice tasting, sushi, and (of course) the coveted $15 off coupon for the statement jewelry itself. With cuisine fit for the struggling and prices fit for the unpaid, BaubleBar proved itself a perfect match for women just starting out on their own!
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Launched in 2011 by Amy Jain and Danniella Yacobovsky, BaubleBar has become a valuable asset in the world of accessorizing. With pieces starting as low as $20, the website offers bracelets, necklaces, rings, and personalized baubles for the conservative, the edgy, and everyone in between. In addition to its variety, the website offers style advice from their SWAT Team and tips on stacking, color, and necklines. With a summer stint in lower Manhattan, BaubleBar is bringing this digital accessorizing world to life.
The SoHo pop-up, open since June 6th and closing its doors on August 13th, echoed with the pop of champagne bottles and Top 40 jams of the moment this Tuesday night. Young women (and some young men!) in a spectrum of business casual strolled through eight workbench tables. The space created an industrial atmosphere with high ceilings and sparse decor. Peg boards displaying necklaces leaned up against the walls, heralding messages such as “How to: Layer on a statement.” Interactive stations, like a display by Perch and BaubleBar’s personalization application, exhibited digital images of how to fashion BaubleBar pieces.
All of the extras at the party were just understated enough so that the jewelry was the loudest voice in the room. And it spoke to each dimension of the partygoers. With styles that range from nautical to grungy and from Kate Spade-esque to Hollywood dramatic, BaubleBar understood its intern audience. Not only do these young women regularly don business casual clothes that demand tortoise shell link necklaces, but they also take Friday and Saturday nights to sport spikes and dramatic drop earrings. That’s the joy of living the multi-faceted life of a modern, ambitious woman. And what’s living without jewelry for every occasion?
And accessories for every occasion is exactly what BaubleBar aims to give us!
BaubleBar offers designs at the right price to help to start building what they refer to as “your dream accessories wardrobe.” Their website is fit with features for your career-minded side, your Friday night spirit, and the Sunday bruncher in us all with free shipping and free returns. They promise to not only supply shoppers with your dream accessories, but also to instruct buyers to style their looks, as well.
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If you happen to find yourself in SoHo this summer, check out their hands-on pop-up open until August 13th from 10 am to 8 pm, Monday through Friday – and 11 am to 7pm on Saturday and Sunday.
While you’re at it, check out their calendar of events, RSVP on their site, and enjoy!
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